The Sultanate of Oman, represented by the Public Establishment for Industrial Estates “Madayn”, successfully concluded its participation in Gulfood 2026 in Dubai. The Omani pavilion witnessed significant engagement from international decision-makers, investors, and producers, underscoring the rising global reputation and high quality of ‘Made in Oman’ products. The annual participation at Gulfood enables Omani companies and factories to secure new export and commercial contracts, renew existing partnerships, and explore untapped regional and international markets.
Strategic Global Expansion
Marketing and sales officials from participating Omani companies emphasised the pivotal role of specialised F&B exhibitions in expanding the global presence of Omani products and generating long-term positive outcomes. Aiman Al Hadhrami of National Biscuit Industries, stated, “Our participation is a vital strategic step as Gulfood brings together participants and visitors from around the globe. Starting with a single line in 1982, the company now operates seven production lines for biscuits, wafers and snacks, and we export to over 45 countries. Gulfood allows us to promote our products further, and exchange expertise with global peers.”
Khalid Al Amri, Partner at Muscat United Food Industries (Majan), said, “The partnership with Madayn at Gulfood bridges Oman with the world, driving production lines’ growth and elevating quality standards. Hence, this expansion reflects positively on national job creation and professional competency.”
Furthermore, Al Amri credited the Sultanate’s streamlined regulations and the proactive government-private sector partnership as key drivers of this progress, aligning with the goals of the Renewed Renaissance under the wise leadership of His Majesty Sultan Haitham bin Tarik.
Strategic Global Expansion
Marketing and sales officials from participating Omani companies emphasised the pivotal role of specialised F&B exhibitions in expanding the global presence of Omani products and generating long-term positive outcomes. Aiman Al Hadhrami of National Biscuit Industries, stated, “Our participation is a vital strategic step as Gulfood brings together participants and visitors from around the globe. Starting with a single line in 1982, the company now operates seven production lines for biscuits, wafers and snacks, and we export to over 45 countries. Gulfood allows us to promote our products further, and exchange expertise with global peers.”
Khalid Al Amri, Partner at Muscat United Food Industries (Majan), said, “The partnership with Madayn at Gulfood bridges Oman with the world, driving production lines’ growth and elevating quality standards. Hence, this expansion reflects positively on national job creation and professional competency.”
Furthermore, Al Amri credited the Sultanate’s streamlined regulations and the proactive government-private sector partnership as key drivers of this progress, aligning with the goals of the Renewed Renaissance under the wise leadership of His Majesty Sultan Haitham bin Tarik.
